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Gain skill and knowledge to understand, assess and develop practical marketing plans for different businesses in various industries.Įxams will take place in weeks 15 & 16. 
Express and apply key customer-driven marketing strategy decisions including segmentation, targeting and positioning. Analyse the factors that influence buyer behaviour in order to gain insights as a basis for creating customer value. Critically analyse, discuss, evaluate and integrate concepts in marketing to develop sound arguments. Apply marketing concepts in the context of “real” world examples. Ethical considerations as well as evaluation, implementation and control of marketing strategies are covered. Applications of IT-derived marketing tools, digital marketing and social media strategies are explored and tested. Students will be exposed to knowledge and practical skills to engage in marketing management and strategy of products and services transferable across industries. 
It aims to provide critical thinking skills about effective marketing in complex and ever-changing environments.
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This subject introduces the cutting edge contemporary marketing concepts and approaches designed for students to develop an advanced appreciation of the key strategic tools available to marketers.
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